Client
Ilenia Moreno
Services
Brand, Web & Newsletter design
Industry
Wellness
Location
Geneva, Switzerland
About the brand
Radiant Living is a wellness brand by Ilenia Moreno that blends mindful movement and meaningful conversations to support intentional living. Through Vinyasa yoga classes and a heartfelt podcast, the brand creates space for reflection, connection, and growth. Built on values of care, authenticity, and transformation, Radiant Living stands out for its human-first approach—offering permission to pause, space to soften, and tools that meet people exactly where they are.
01. Brand Strategy & Naming
When Ilenia reached out, her brand existed in two parts: Yoga with Ilenia and her podcast Radiant Living. While both had value, there was a clear need to connect them under one cohesive identity that reflected the depth of her work.
Our strategy focused on building a brand name that could grow with her, one that communicated not just yoga or podcasting, but a broader wellness experience rooted in intention and care. We explored naming directions based on her long-term vision and values, and ultimately proposed Radiant Living by Ilenia Moreno.
This name brought both branches of her work together under one clear, aligned brand — one that feels personal, expansive, and positioned for growth.
02. Visual Identity & Symbolism
The brand mark is a hand-drawn interpretation of a lotus flower: soft, feminine, and thoughtfully unique. Designed to move away from overused yoga visuals, it brings a sense of fluidity through wavy, organic lines.
A subtle heart forms at the center, with seven petals referencing the chakras. The overall flow echoes the movement and energy of a yoga practice: graceful, intuitive, and ever evolving.
03. Website Design & Experience
We designed a one-page website on Squarespace that brings together all aspects of Radiant Living into a seamless experience. The goal was to create a space that feels calm, intuitive, and easy to navigate, whether visitors are booking a class, purchasing event tickets, or exploring the latest podcast episodes.
The site is fully integrated with a scheduling system, allowing Ilenia to streamline bookings and manage her offerings with ease.
Everything is connected, a digital home that supports both the brand and the community behind it.
