Client
Naturodriguez
Services
Branding, Web design, Newsletter integration, Packaging.
Industry
Wellness
Location
Lutry, Switzerland
About them
Natalia discovered a beacon of hope during a challenging period in her life. Struggling with severe insomnia as a consequence of postpartum depression and anxiety, she yearned for a natural remedy that would alleviate her symptoms without resorting to medication. Amidst this quest for relief, she encountered dōTERRA, introduced by a trusted friend whose own experiences sparked curiosity and intrigue.
Little did she know that opening that box would lead her not only to a very effective solution to that insomnia but also to a business she wasn’t even looking for at the time
01. Brand Strategy & Foundations
Before becoming NatuRodriguez, Natalia’s project was known as Gouttes Essentielles, a name centered on essential oils but limited in scope. As her vision evolved, so did her desire to create a more personal, human-centered brand, one that could hold space not only for her work as a dōTERRA wellness advocate but also for her family life and the intentional way she builds a low-tox home.
Natalia wanted to show how natural solutions are not just effective but accessible, how weaving them into everyday life can be simple, joyful, and deeply rewarding. To do that, she needed a brand that felt like her.
The name NatuRodriguez came from Natalia, and offered the perfect foundation: a blend of natural living and personal identity. From there, we shaped a brand strategy based in authenticity and connection, designed to educate, inspire, and welcome others into a lifestyle that supports wellness at home and beyond.
02. Visual Identity & Design
The visual identity for NatuRodriguez was designed to feel warm, approachable, and quietly confident, reflecting Natalia’s calm energy and her passion for natural wellness. The color palette is grounded in earthy neutrals, soft greens, and muted blush tones, creating a sense of ease and balance.
While building the visual system, we also considered how dōTERRA’s existing brand elements, such as product photography and pack shots, would live within the new identity. To create a seamless feel, we incorporated round-corner shapes that echo the product labels and gently softened the overall layout. These details helped unify Natalia’s own brand with the tools and visuals provided by dōTERRA, ensuring consistency across the website and other touchpoints.
03. Website & Digital Presence
The NatuRodriguez website was designed as more than just a digital space. It’s a practical toolbox that supports Natalia’s mission, nurtures her growing community.
We integrated Acuity Scheduling to make class bookings smooth and straightforward, and added smart automations via Flodesk to handle registrations, reminders, and follow-ups with ease. A dedicated section tells Natalia’s story and introduces her new path with dōTERRA, grounding the experience in warmth and authenticity.
Clear call-to-action sections invite visitors to join real-life events and gatherings, an essential part of the brand’s heart, creating shared spaces where the benefits of essential oils can truly be felt.
